How to make your website efficient in 6 steps

How to make your website efficient in 6 steps?

How to make your website efficient in 6 steps

Your website is your storefront on the Internet. Its role is to attract visitors and convert them into customers. However, its appearance, content, positioning and the customer journey it offers greatly influence its performance.

It is therefore essential to invest in the optimization of your site to derive the greatest benefit from it. Below are the 6 key points to have a successful website.

The basics of a successful website

Having a successful website starts with the choice of the Content Management System (or CMS  : Content Management System). Opt for a reliable CMS that will ensure good performance for your site for several years.

Large CMSs like WordPress benefit from regular updates, which keeps your website constantly evolving. For a site developed from scratch, it’s not that simple. You will need time and resources to constantly adapt it to new technologies.

Also think about the choice of your domain name . A relevant domain name is an NDD:

  • ideally short,
  • easy to remember and write,
  • representative of your brand,
  • and have an appropriate extension (example: .ch if activity in Switzerland, .com if commercial activity, etc.).

1 A trendy and professional web design

To be successful, your website must instantly leave a positive impression in the minds of your visitors.

Its web design should reflect your brand identity and inspire trust, evoking a credible business. Likewise, the layout of your website must be designed to provide a smooth browsing experience for the user. We then speak of user experience .

Indeed, the human brain captures and understands images much faster than texts. The ideal is to adopt a minimalist design with professional and captivating photos of your products. Opt for an attractive appearance to make your visitors want to know you better.

2 Fast loading

A successful website is a website that loads quickly.

According to We are Social , 53.3% of internet traffic comes from smartphones, and this number is constantly growing. For Google, 53% of mobile users abandon a session if the site takes more than 3 seconds to load . But in addition to scaring away users, heavy websites are penalized by search engines.

To minimize loading time across your entire website, you should:

  • have a lightweight code,
  • remove unnecessary plug-ins (extensions),
  • optimize the size of images for the web,
  • have efficient hosting .

3 A successful website requires responsive web design

Responsive design is an important aspect of making a website perform well.

Your site must adapt to all the screens of the devices used to view it (computer, tablet, mobile, smart TV, etc.). A responsive design offers several benefits to your site:

  • good loading speed,
  • a better customer journey,
  • personalized content according to the user.

4 A quality text

The quality of text content has a considerable impact on the performance of your site. Your content must respond to the specific concerns of Internet users. This is what will grab their attention and drive them to visit your site .

This is the whole point of web writing: producing relevant and quality content to generate visitors to a website. To do this, you must target keywords relating to the needs and activities of your target.

For example, if you sell children’s shoes in Paris, you may be tempted to position yourself on the keyword “Paris shoe”. But it may be that sites selling adult shoes occupy the top positions in Google. It would therefore be more interesting to target the keyword “children’s shoe paris”.

5 Smooth navigation

Visitors access the content of a website by navigating between pages.

The tree structure of your site must therefore facilitate access to the desired content as much as possible . Remember to take care of the navigation levels of your menu, knowing that 56% of visitors use it to navigate on a site.

If you have a complex website or one that contains a lot of pages — a blog or a transactional site for example — it would be interesting to add a breadcrumb at least on the pages that do not appear in the menu.

Also add calls to action (CTA) to your pages to lead your visitors to more information.

6 Good SEO practices

Knowing that 94% of web traffic comes from search engines, natural referencing (SEO) becomes one of the most important aspects of having a successful website.

A good SEO optimization is the assurance of:

  • increase your visibility on Google,
  • generate quality natural traffic,
  • increase your conversion rate .

But to benefit from these advantages and improve the performance of your site , you must:

  • optimize the technical aspect ,
  • optimize your content (texts, images, infographics, etc.),
  • and get recommendations from sites relevant to your topic.

Now that you know how to make your website efficient, don’t wait any longer to get started!

If you don’t have time to take care of it, the AntheDesign team will be happy to offer you personalized support. In addition, our agency offers the creation of a high-performance website , the redesign and creation of your SEO strategy.


Why back up your website

Why back up your website?

We can never tell you enough: make backups of your website! And to answer your “Why?” ”, we have written for you, this post on website backup

Some website owners still tend to believe that small sites are not of interest to hackers. Nay! Hackers have no preference! As soon as there is the possibility of exploiting your data and diverting your resources, the risk of attack is there. And it is often too late when you realize it. Blocked… No action possible. The restoration of the site is, of course, possible, but it cannot be done if the backup of your website has not been made beforehand.

Store a backup on the same hosting server: avoid

A server crash prevents you from recovering the backup .

Hosting your website on another server will become impossible. It is also important to know that the risks are significant.

💡Hackers can access your data, get your source code and decrypt your password.

Remember to put your data in a safe place, outside the website’s hosting server. You can then consult them even if your server has malfunctions.

A website backup secures your information .

You will then be safe from loss or blocking of data. The restoration of workstations and the resumption of activity will be done more quickly in the event of a disaster. There is no standard backup solution, the ideal is to choose one that will suit your needs.

Once you find a storage technique that works, consider testing it regularly and performing a backup media audit.

Backup your WordPress website

Loss of data is perceived as a lack of organization.

It is usually fatal, and even if you manage to recover a tiny part, it means that you have used a lot of resources. The ideal is therefore to prevent this possible loss and to look for different ways to remedy it to avoid relying on only one solution which will not necessarily work in the event of a disaster.

Backing up your website prevents you from losing digital data .

Losing a website is the worst situation a business can go through. WordPress, for example, is a free and open source content management system .

It is frequently targeted by hackers, which makes its backup essential. WordPress is a secure platform, but that doesn’t prevent attackers from accessing your data. Especially since an outdated plugin makes your site even more vulnerable.

The ideal is to save WordPress in various places.

Apart from a hard drive, you can also opt for some file hosting services such as Dropbox.

Backing up on the same hosting server is a bad idea .

Indeed, if the server has a malfunction, you will no longer be able to recover the backup. Hosting your website through another server will not happen. Hackers, on the other hand, can gain access to your source code or passwords.

Other storage media for backed up data include:

  • external hard drives;
  • the Cloud;
  • the computer (on a partition);
  • the SIN.

Anticipate the risks of data loss in the event of a fire

You can lose all of your data in the event of a fire .

Finding the best backup solutions is therefore imperative. The goal is to protect the data stored in a system. Hosting backups on the same server as your site is not always advisable. You can always lose them.

The backup can be done outside the infrastructure servers .

This method helps you bounce back effectively even in the presence of a fire.

A so-called “manual” website backup involves copying a large part of your data to an external drive. Recording is done at regular intervals either monthly, weekly or daily.

You have the choice as to the model of the hard disks:

  • laptop hard drive,
  • external hard drive,
  • solid state drive,
  • NAS disk.

💡 A disk whose capacity far exceeds that of your computer is preferred.

Small point on the NAS for the backup of your website

NAS (Network Attachment Storage) refers to a connected personal server that allows one or more users to access data remotely.

These are kept with you instead of being stored at Microsoft, Google or Dropbox. NAS is an intelligent storage solution . Network storage avoids the loss of different types of data: images, movies, music, etc. Storage can be centralized.

With a NAS, all devices can connect to the network when needed .

And the Cloud then?

Online storage such as the cloud is also convenient .

The consultation of your data and files is done at any time regardless of the device used: tablet, computer, smartphone. The price depends on the volume of storage envisaged. You can combine a Cloud service and an external hard drive to protect your data from hackers and disasters.

Don’t hesitate to put in place a DRP or Disaster Recovery Plan.

This document gives you the means to plan the steps to follow in order to rebuild and restart your computer systems. This technique is essential if the disaster takes place at the data center level.

💡A PRA helps you find the best methods of switching the system to another system after the fire.

To conclude on the backup of your website

Losing your data means facing significant financial repercussions.

Your customers, suppliers, and partners may stop working with you if disaster recovery takes time . All of this can lead to the bankruptcy of your brand.

Having an excellent website backup plan avoids problems. And remember, data represents all the work you and your people have been doing for a long time. They should hold your full attention.
















1. 跨境电商平台的选择和入驻、选品工具介绍等


2. 独立站的搭建,包括域名注册、主机服务、主题、素材等


3. 收款工具的介绍和选择


4. 推广和流量获取





boost your e-commerce sales

How to engage your followers to boost your e-commerce sales?

Social networks have become essential in the daily life of consumers. They also represent a new stage in their purchasing journey. Seeking inspiration on Instagram or asking for advice on Facebook before purchasing a product or service has become common place. It is a real opportunity for companies to exploit, whatever your sector of activity.

By exploiting the potential of social networks, you benefit from many advantages: gain visibility, generate more traffic on your website, distribute your campaigns to a target audience .. It is also a very effective way to increase sales and revenue, as long as you are successful in engaging your followers .

How to sell through your social networks? », We give you all the keys to build and optimize a social media strategy . In this article, we take you through our top tips for engaging your followers with the goal of growing your sales .

Target the relevant audience to better engage

It only takes a few minutes to create a social media account. The speed and simplicity of this process should not make you forget the essential: it is essential to develop a strategy first. Each social network has its own codes and is aimed at a specific audience.

Start by defining the audience you want to reach, then it will be easier to find the ideal social network to reach and engage them. For example, Snapchat and TikTok are primarily used by teenagers and young adults looking for entertaining and creative content. Pinterest and Instagram fascinate those under 34 looking for inspiration (lifestyle, interior design, travel, etc.). Facebook and Twitter are aimed at larger audiences and LinkedIn is primarily of interest to professionals looking for useful information.

A company specializing in the manufacture of windows will thus be able, for example, to publish its content on Instagram and Pinterest to target Internet users in search of inspiration. Other social networks could be considered in addition, such as Facebook for its very large audience or LinkedIn if the company is also targeting a BtoB audience.

Build a relevant social media strategy

The choice of social networks is decisive for successfully creating engagement. Once this step is done and your first followers acquired, it’s time to deploy your strategy to engage your community and develop it . To achieve this, it is recommended to hire  a community manager  or entrust the management of your social networks to an expert agency.

In your strategy, you must take into account the expectations of users of social platforms : easy contact with brands, answers to their questions and content that presents real added value. If your posts aren’t doing anything for your audience, and you’re just posting ads for your products or services, you won’t be able to build engagement.

Develop proximity to your audience

The first point to work on is your proximity to the active users of your page. Social networks are often used as customer support : Internet users ask questions, request information or post feedback on their experiences (good or bad).

Make sure you respond to their messages promptly. This is all the more important since all comments posted publicly are seen by other users, including potential customers. By following this recommendation, you create a more satisfying relationship with your audience and improve your brand image.

Taking into account the opinions left by your customers and prospects also helps you to better understand them: you will have all the keys in hand to offer them more relevant offers and optimize your communication.

Create engaging content

The publications disseminated on your social networks must meet two main characteristics: be of interest to your audience (inform, entertain, inspire …) and be consistent with your brand image (tone used, lexicon used, chosen visuals. ..). The goal is then to manage to publish content that serves your objectives and highlights your products and services , but without having a too commercial approach. Fortunately, you have a multitude of formats and possibilities available to enhance your offer and your brand in a subtle way.

Rather than publishing a simple visual of a product accompanied by a technical description, put it on stage. Your followers will be able to easily imagine the experience they could have by purchasing it. Create visually striking, creative content that captures the expectations of Internet users. Engage your audience, make them want to comment on the post. For example, invite your followers to answer a simple question in the comments, or tag contacts who might need the featured product.

Use the formats available on social networks to liven up your accounts and increase the engagement rate: publish stories, carousels, mini surveys, reals, humorous quotes … Also think about live broadcasts now available on Facebook and Instagram: they can be used to show products, answer questions or share everyday moments in your store or business. For example, to talk about your values, go behind the scenes of manufacturing or your team. Other more fun solutions are very effective in creating engagement, such as  contests. (with a gain) and mini games (without prizes to be won, but which are entertaining). All of these formats help you bond emotionally with your audience and build a real brand environment.

In addition to the type of publications posted, you must be attentive to the way in which you animate your account. To promote engagement, consistency is the key! Recurring appointments, for example, are particularly useful for retaining your audience. Another tip to know is content sharing: do you want to unite a community and make it react to your publications? Highlight the followers who talk about you, by sharing the posts where they evoke your brand. They will feel valued and closer to you. It also prompts your other fans to tag you in their posts, further increasing engagement.

All of these actions have a direct impact on your turnover: an increasing engagement rate translates into increased awareness, more traffic to your website and more sales.

Closely monitor the performance of your social networks by measuring KPIs, such as the engagement rate. You can then make all the necessary optimizations to adjust your strategy and continuously improve its performance.

Generating engagement involves several essential elements: choosing the relevant social network, targeting your audience and offering them value-added content. You will then use the different formats available to regularly publish new content and encourage your followers to interact with them. This engagement-based strategy is particularly effective in generating more sales and increasing revenue. Its benefits are obviously more numerous: by working on engagement, you improve your communication and you gain notoriety. You also create a real relationship with your audience. These are all key elements to ensure the development and sustainability of your company or brand.


Build your social media strategy in 7 steps

The importance for a company to be present on social networks is no longer to be proven.

If the social media had already grown significantly in recent years, the coronavirus crisis, and more precisely the confinement, have made it a marketing lever to favor for communicating with your targets.

However, being present is no longer sufficient, it is necessary to build a real strategy specific to your brand or your company, in order to be able to stand out.  

How to build your strategy on social networks?

# 1 – prioritize your goals 

The first question to ask yourself is: what do you expect from social networks? The construction of a social media strategy can help you achieve several objectives such as: 

  • Gain notoriety in your market 
  • Boost your online or point-of-sale sales 
  • Create a bond with your customers and prospects 
  • Boost lead generation 
  • Manage your after-sales service and your e-reputation 
  • Work on your employer brand.

If it is obvious that you are not trying to achieve just one of these objectives, know however that it is essential to prioritize them . Your main objective will determine how you will set up your accounts (CTA, creation of a Facebook Shop, etc.) and create your publications (format, information in the text, and even your editorial line).  

# 2 – study your targets 


To have a relevant communication on social networks, it is necessary to know which audience you are addressing. Among the targets you want to target with your digital strategy, you must identify those that are present and will potentially come looking for you on social networks. 

Find out about their habits: what social media platforms do they use? What are their expectations when following a brand / company like yours on social media?

# 3 – estimate your costs 

The implementation of a network strategy requires resources, and therefore comes at a cost. The most important one is generally human time.

  • Does social media require hiring an additional person in your workforce?
  • Will this be his only mission?
  • If not, how much time will be given to the animation of social networks?

This estimated time will help you determine the frequency of publication that you will be able to set for yourself. To this will be added additional costs: do you need to buy equipment (smartphone, camera, software etc.)? Are you going to use social ads or influencer marketing campaigns? If so, what budget do you plan to allocate? It is essential that these questions be studied before you start to build your strategy.  

# 4 – choose your social networks 

You must select your networks according to your targets : favor those they use. But not only ! You should also think in terms of the means you have at your disposal: if you have little time to devote to social media animation, Twitter is probably not the network you need to get started. Do you have few visuals available? So you need to think twice before you take to Instagram.

# 5 – define your editorial line 

Your communication on social networks must be in line with that you make on other media. However, your tone may be a little less formal than on your site or on a presentation brochure. Your posts should really reflect your brand’s personality

What subjects to cover?

You must make publications according to the themes that interest your community. To determine the themes to be addressed, start from the expectations of your targets (identified in step 2). Let’s imagine that one of the expectations of your targets is to have advice related to your expertise, then you must have a “Advice” theme. 

Once you have identified all the themes, you can associate ideas for publications. For the topic “Advice”, it may be interesting to share a blog article for example, or to have a monthly column giving advice from an expert in your company in the form of a quote or a video. These ideas will then be incorporated into your editorial planning. 

# 6 – organize your animation


An editorial schedule for social networks is a MUST HAVE for successful animation! It should help you to list your ideas for publications but also the dates not to be missed, whether they relate to the news of your company (release of a new product, professional event etc.) or to national news or world on which you can bounce (chestnut trees, election, etc.).

The organization of your editorial schedule will allow you to maintain the publication frequency that you have set for yourself, without seeing the quality of the publications deteriorate. 

# 7 – Identify the right measurement indicators

Last step in creating your strategy: measuring and analyzing your actions . A social media strategy is not fixed in time, it is subject to change. To know what changes to make, it is necessary to regularly analyze what is happening on your page. 

Many KPIs are available to you: 

  • Number of fans 
  • Engagement rate on publications 
  • Scope of publications 
  • Analysis of traffic and conversions generated to the site from social networks 
  • Number of private messages received, etc. 
 You should prioritize these goals according to your main goal, to identify which ones you need to follow most carefully. 

Do you want to build or review your social media strategy? crossborderplus team of Social Media experts can organize a workshop within your company to help you create and organize your social media strategy! 


digital presence

Training centers: how to ensure your digital presence?

Your future students are first and foremost Internet users. They spend a large part of their time online: chatting and having fun on social networks, watching videos on YouTube, getting information on Google …

The Internet is fully part of their daily life, much more than the television and radio which they still use, but more sporadically.

The same applies when they are looking for a training course or a college: their decision-making journey begins in the majority of cases on the Internet.

To attract students, make them want to go to events and register with their establishmentIt is now essential to have an online presence and to take care of your communication on your site and your social networks.

An increasingly digitalized decision-making process

The process for recruiting candidates has changed significantly in recent years.

Like other sectors of activity, they have been massively impacted by the massive use of the Internet, then of social networks . Direct contact or requests for brochures are no longer made at the start of the decision-making process. On the contrary, it is now after having done a great deal of research and maturing his thinking that the student goes to meet schools.

🚀You can no longer wait for your future students to come to you, you must reach them as early as possible in their decision-making process.

Traditional methods, such as sending brochures, emails, radio advertisements or flyers have lost their effectiveness. They can still be exploited, but with careful choice of timing and target . For example, a radio campaign will be interesting to reach the parents of future students, since they generally participate in decision-making.

The flyers can still be distributed at special events such as a student fair. As for the brochures, they can be sent when the student requests them or has already shown an interest in the school. To attract future students and increase the number of registrations, you need to put in place a real  digital strategy .

What strategy to adopt to reach future students?

Your strategy must focus on different axes and take into account the new expectations of future students. They are not only looking for an education, they are looking for an establishment where they will have a satisfying experience and which will be the perfect springboard for a professional career.

You must work on your notoriety as much as your differentiating elements, and make sure you are well positioned at each step of the decision-making process so that future candidates find you.

Be present on the web and social networks

For many large schools, the lack of visibility represents a major problem. However, it is essential for the student to know your establishment and your training offer.

You have several possibilities to solve this problem:

  • Improve the SEO (natural referencing) of your website: regularly publish interesting and informative content, likely to be sought after by future students. Include relevant keywords so that these pages rank well in search engines. When the future student enters queries into Google, Yahoo or Microsoft Bing, your site will appear in the first results. This will give you more traffic.
  • Create an account on social networks , such as Facebook, Instagram, Twitter, Pinterest … Adolescents and young adults use them regularly to communicate and stay informed, so you have every interest in being there. Liven up your accounts by posting interesting and inspiring content that will make future students want to know more about your school and get in touch with you.
  • Set up advertising campaigns: solutions like Google Ads, Facebook Ads, Instagram Ads … are effective in reaching a larger audience. It is an immediate gain in visibility with a target that corresponds to the profile you want to target. When prospective students do a Google search or browse social media, they will see ads for your school.
To take full advantage of these different options, you need to know your target audience.

This is essential for offering relevant content at key locations and times to Internet users potentially interested in your training offer.


Optimizing your online presence will also help you attract more people to your events, such as open houses, speed dating or student fairs. The support of an agency expert in digital strategy  is recommended to maximize the performance of your actions.

Improve your brand image and distinguish yourself from the competition

It does not matter whether your establishment is world famous or not, whether it is a large Business School Management in Paris or a training center in a small provincial town. You have to work on your brand image to attract future students. Use your website, your social networks and your Social Ads campaigns to highlight the strengths of your school: its location, its infrastructure, the quality of your teaching team, the success rate in exams, exchange programs at school. ‘international … Also value all the elements that set you apart from your competitors.

You must therefore put in place an appropriate marketing strategy to ensure the good reputation of your establishment. For example, you can share interviews with former students, present actions carried out by student associations, collect and publish opinions …

Personalize the relationship with your future students

Adapt your speech to your different targets: the future student who does not know you yet, the one who has already inquired, the one who plans to enroll, the parents who finance the studies or are worried about the future of their child … Your content must answer all questions , inspire and reassure the future candidate as well as those around him. Also remember that your future students can come from France or elsewhere. It may thus be interesting to offer suitable content for your future foreign students.

Measure the performance of your actions

Social networks, such as search engines or your website, allow you to collect data . For example, the number of visits to your site, the likes and shares on your Social media publications , the number of clicks on your Google Ads ads …

This information is essential to measure the performance of your various actions and adapt your digital marketing strategy continuously. You  optimize your campaigns  or your communication as you go to generate more and more registrations in your school. This analysis is also essential to calculate the ROI (return on investment) of your strategy and to better allocate your budget.

As you can see, it is essential to exploit social networks and the possibilities offered by digital technology to gain notoriety, improve your reputation and reach more students.

You will know how to use the power of the web to position yourself at each stage of the student’s decision-making journey and increase the number of registrations in your school


Customer reviews What impact for my business?

Customer reviews are at the heart of business concerns today because they have a direct impact on their reputation.

The rise of social media and the development of e-commerce mean that Internet users currently have many communication media to make themselves heard.

 Did you know that 90% of consumers consult reviews before making a purchase? You understand the importance of integrating them into your marketing strategy!  

The importance of customer reviews in a marketing strategy 

Customer reviews have an impact on three essential levers of the customer journey :

Finding information

Of negative opinions will harm the online reputation of your business and discourage potential customers to turn to your products and / or services. Conversely, positive opinions will encourage Internet users to take the act of buying.

 A business that displays 5 stars on Google or Facebook receives 28% more clicks than a business that has none at all.

You can’t please everyone, so it’s normal for a business to have negative reviews, and it’s even a guarantee of authenticity for your customers. Having negative opinions is not a drama, the important thing is to respond to them in order to prove that you are listening to your customers and willing to improve yourself. 

The conversion rate

When customer reviews are present on a website, they encourage other Internet users to take action. Indeed, they will seek opinions to get a better idea of ​​the quality of the product and the customer experience. The more reviews there are, the more confident Internet users will feel , and this also applies to negative reviews if you have answered them correctly! 


The latter makes it possible to improve turnover but also to take care of the customer relationship and therefore to preserve the online reputation thanks to the recommendation made by the Internet user.

A satisfied customer will share their positive experience with three people around them, while a dissatisfied customer will share their experience with ten people.

Identifying satisfied customers will therefore make it possible to set up loyalty-building campaigns ( loyalty programs, VIP events, etc.) or referral marketing . The latter consists in transforming the customer into an ambassador, via a sponsorship system for example. Dissatisfied customers may be offered a discount on the next purchase or a phone call to resolve the dissatisfaction and thus recover them.

How to use your customer reviews?

Managing your reviews allows you to be close to your customers for a sincere and positive experience. Reading, responding to and processing the requests identified in customer reviews allows you to join a virtuous circle.

In addition, customer reviews can be relayed on review sites such as Verified Reviews, TripAdvisor, etc. but also via Facebook publications or the reviews section on the page, as well as on Google My Business. They can also be distributed to a panel of consumers, which can be useful for your research and development.

 Customer reviews can also enrich your CRM to monitor satisfied or unhappy customers, self-assess yourself and set up a brand advocacy process to improve your brand image.

If your brand only has a few reviews, it would be worth collecting new ones. Soliciting your customers after a purchase results in a 25% return rate . Knowing that only 1% of consumers spontaneously express their feedback. Today it is no longer necessary to say “my product / service is the best” but to have your customers say it.

Want to get customer reviews? Do you want to control your online reputation or improve your rating? Our experts are there to support you! Whether it’s to set up a review collection, manage your e-reputation or respond to negative reviews.


The different types of sellers on Amazon

The different types of sellers on Amazon

There are two main types of merchants on Amazon: the Vendor, who will sell their stock to Amazon directly, and the Seller, who will sell their products directly on the marketplace.

Beyond this quick definition, we will see here what are the advantages and disadvantages of each of these statuses.

What is a Vendor on Amazon? 

The Vendor is a status that allows you to sell your stock directly to Amazon . He does not manage the logistics part or customer service. It also does not have control over the selling prices that will be charged directly by Amazon.

The merchant thus becomes a supplier to Amazon who will buy the products wholesale. This type of seller can be easily repaired by mentioning “ Shipped and sold by Amazon ” on the sheet of the products concerned below the Buy Box.

This status is special, since it is Amazon that invites merchants to become Vendors. 

What is a Seller on Amazon? 

The Seller is a merchant who has registered with Amazon to be able to sell their products there . Unlike the Vendor, it has full control over its selling price. This type of status is open to all merchants and easily accessible through the Amazon interface.

Seller sellers then have two options regarding logistics:

  • FBA (Fullfilment by Amazon) : logistics are managed by Amazon
  • FMA (Fullfilment by Merchant) : logistics are managed by the seller

The Seller FBA (Fullfilment by Amazon)

In this case, the Seller FBA entrusts all the logistics management to Amazon , that is to say, it completely discharges all the delivery and its products are stored at Amazon. It is therefore Amazon that will handle customer service and all returns.

This solution is not free but guarantees the seller to be among the Prime merchants and really maximizes his visibility on the marketplace.

The Seller FBM (Fullfilment by Merchant)

Unlike the FBA, the Seller FBM merchant will manage its logistics itself . This solution is preferred for sellers who master their logistics extremely well or who offer products that do not meet Amazon conditions for FBA. 

Note that Amazon can also offer to join sellers to be in Prime, even if they are in FBM.

Advertise on Amazon

Whether the advertiser is in Vendor Central or Seller Central, he has access to the same paid visibility tools via Amazon Ads. He can therefore set up campaigns :

  • Sponsored products
  • Sponsored brands
  • Sponsored display

He can also have access to Amazon’s DSP to be able to launch larger display campaigns.

You have understood it, there are therefore several ways to sell your products on Amazon, according to your needs but also according to the functioning of your business. 

To see more clearly and have all the cards in hand to optimize your presence on marketplaces and increase your sales tenfold, Contact Us for the complete guide produced by our experts! 


importance of marketplace reviews

Marketplaces: how to get more reviews?

The marketplaces like Amazon allow customers to leave reviews of the sellers with whom they have ordered. These ratings directly impact your reputation and your referencing on these platforms. Having positive reviews is essential to ensure the visibility of your products and in still confidence in future buyers. Find out how to improve the SEO of your products with ratings and how to get more reviews.

The importance of marketplace reviews

A product that is well referenced on a marketplace appears in the first results when a user performs a search. It is thus more visible and therefore likely to be purchased. As with search engines, the first items displayed generate the most clicks. Their positioning is determined by an algorithm that takes several elements into account, including:

  • The match between the request entered by the user and the article.
  • The elements integrated into the product sheet : title, description, visuals, keywords …
  • The price : products with attractive prices are better classified.
  • The availability .
  • The performance sales: the more a product is sold, the better it is referenced.
  • The customer reviews : Each marketplace has its own algorithm, but each of them takes into account the customer satisfaction rating for classifying products in search results.

Buyers’ ratings may be for:

  • The product: it is generally rated from 1 to 5 stars. Customers have the option of adding a comment to describe their experience.
  • The seller : the rating criteria may vary from one marketplace to another. For example, on Amazon, the buyer gives an overall satisfaction rating for the order. 

A product with many positive reviews will rank better. He will then get more sales, which will also help to improve his visibility. The same goes for the seller. Several companies are likely to sell the same product or have a similar offer. Users then choose based on price, delivery conditions and the rating given by buyers.

Note that sellers can also pay for their products to stand out in the first results: they appear with the mention “sponsored product” . We then speak of paid referencing (SEA) . This technique is very effective in boosting sales, but it works better if your products and seller page have positive reviews. You must therefore take care of your e-reputation

How to get more reviews on marketplaces?

To get more reviews , you need to improve your SEO. Your products will be more easily found and therefore purchased. You will naturally get more reviews. To optimize your presence on marketplaces, take care of the presentation of your products: inspiring images, demonstration video, effective titles, interesting and informative descriptions, presence of relevant keywords … Your product pages on a marketplace must be treated with the same care as that given to your website and all your sales channels.

Amazon offers you different options to work on your brand image and your visibility on the platform. For example, you can use Amazon Ads (sponsored products) or create an Amazon Store space (a personalized store available directly on the site). The platform has also set up the Amazon Vine (Testers Club): this program consists of sending your products free of charge to reliable clients of the platform. In return, they will have to give their opinion on the article received.

Your evaluation is a direct reflection of the quality of your services. To ensure you get positive ratings, you need to deliver the best shopping experience :

  • Take care of your services: fast shipping, express delivery, careful parcel, customer service available … All these elements improve the customer experience and encourage buyers to give you a positive evaluation.
  • Be precise and transparent in describing the product and your services. If the product received does not correspond to the one presented, or your services do not live up to your promises, you will get negative ratings (and complaints).
  • Be responsive: When a customer has a problem with their order or product, give them a satisfactory response. If a solution is found quickly, he will usually take it into account in his scoring.

When the order is recorded as delivered, marketplaces usually send a follow-up email to buyers. They are then encouraged to note the products received and the sellers concerned. You also have the option of directly asking customers to rate you. Each marketplace has its own rules. For example, Amazon does not allow sellers to solicit buyers by contacting them privately. However, for each order you have a button “Ask for an opinion” . When you click on it, an email is sent automatically. The customer is invited to give an overall satisfaction rating and to answer the question:


Get support from a web marketing expert to improve your SEO on marketplaces and your e-reputation

real estate portals

How to be successful on real estate portals in 6 points

Real estate portals provide multiple opportunities to gain visibility and multiply leads . It is still necessary to make good use of the possibilities offered. Do you want to be a hit with real estate portals? Here are 6 key points to put in place in your strategy!

1. Know your upstream strategy

Before even getting started on real estate portals, take the time to think about your strategy and the situation in your market:

  • What are the current trends on search engines (volume of requests in your segment and positioning of the competition in the results)? 
  • What is your SEO strategy today? What will your digital goals be tomorrow?
  • Are you happy with the performance of your website (if you have one)? If not, what are you missing?
  • Do you have a visual identity ( branding ) clearly defined and identifiable by your customers?


2. Boost the attractiveness of ads

Internet users can choose from many portals and promoters. Your ads must be attractive enough to stand out from the competition. Use as much as possible the different tools and formats made available by the portals, in particular:

  • The description. Or how to define the good in a few key words, but impacting which list the main characteristics. The prospect must want to contact you to schedule a visit.
  • Photos. Uploading too many photos can confuse visitors. Choose a small number of visuals that know how to highlight the good and communicate its main assets. The potential buyer must be able to project himself.
  • The video. A short, fun and informative visual format, complementary to the photo to find out more about the ad while boosting your lots.


3. Take care of your leads at every step of the process

The generation of leads qualified demand some preparation and involvement. Go find the contacts in the right place. If your company is a major local player, target regional portals , where you will stand out better than generalist and national sites. If you are present in a niche market (such as mansions and beautiful homes, for example), favor portals that target this segment (in our example, ). To ensure optimal responsiveness and efficient contact management, prospects from portals must be integrated into your CRM software. the remarketing allows you to retarget Internet users who have interacted with your lots via the portals without converting. These contacts thus collected can be included in your emailing campaigns to develop a link over time.

By centralizing all of your leads in the same place, you will be able to optimize customer relationship management and better retain your customers. Differentiate the typology of your contacts to better adapt your approach, between leads , calls, meeting requests and requests for documentation or information. This differentiation can also be done geographically or sociologically, that is to say by sector (region, city or district) and by customer profile (tenants, investors or buyers). 

4. Set up effective performance monitoring

single dashboard should centralize all contact requests from both your website and the various portals you use. This tool will allow you to follow your performance from the first contact until the final sale. An essential management to constantly adapt your strategy to the targeted objectives.

The interest of this follow-up is also found in the evolution of your branding . Do you have any unsold or not rented lots left at the end of your digital campaign? Is it due to a bad use of the portals strictly speaking or rather to a bad definition of your branding  ? This analysis and monitoring work will bring out the real effectiveness of your positioning and the necessary trade-offs. 

5. Integrate Google Ads and Facebook Leads into your digital strategy

Remember that if your presence on real estate portals is essential to your digital strategy , it is only part of it. To be successful on portals, you have to put in place a global strategy that will permanently establish your brand on the Web. Prospects who view your ads on portals will then be able to remember your business name more easily. In this regard, two tools are particularly suitable for your digital diversification:

       🔑 Google Ads, with possible demographic or geographic targeting, or even by content or type of device used. 


      🔑 Facebook Leads with fully customizable forms according to your needs and your strategy (from requesting a quote to making an appointment, including registering for an event or a newsletter).


6. Choose the support of a dedicated agency

What if the success of your digital strategy was not only based on the use of portals and other digital tools, but also on the expert advice of a specialist? With crossborderplus by your side , you have a support solution to define an adapted and profitable strategy on the portals. In particular, you have a data visualization solution to analyze your results on each real estate portal. Take advantage of comprehensive and detailed information on your performance to continuously improve your digital strategy.