Build your social media strategy in 7 steps

The importance for a company to be present on social networks is no longer to be proven.

If the social media had already grown significantly in recent years, the coronavirus crisis, and more precisely the confinement, have made it a marketing lever to favor for communicating with your targets.

However, being present is no longer sufficient, it is necessary to build a real strategy specific to your brand or your company, in order to be able to stand out.  

How to build your strategy on social networks?

# 1 – prioritize your goals 

The first question to ask yourself is: what do you expect from social networks? The construction of a social media strategy can help you achieve several objectives such as: 

  • Gain notoriety in your market 
  • Boost your online or point-of-sale sales 
  • Create a bond with your customers and prospects 
  • Boost lead generation 
  • Manage your after-sales service and your e-reputation 
  • Work on your employer brand.

If it is obvious that you are not trying to achieve just one of these objectives, know however that it is essential to prioritize them . Your main objective will determine how you will set up your accounts (CTA, creation of a Facebook Shop, etc.) and create your publications (format, information in the text, and even your editorial line).  

# 2 – study your targets 

 

To have a relevant communication on social networks, it is necessary to know which audience you are addressing. Among the targets you want to target with your digital strategy, you must identify those that are present and will potentially come looking for you on social networks. 

Find out about their habits: what social media platforms do they use? What are their expectations when following a brand / company like yours on social media?

# 3 – estimate your costs 

The implementation of a network strategy requires resources, and therefore comes at a cost. The most important one is generally human time.

  • Does social media require hiring an additional person in your workforce?
  • Will this be his only mission?
  • If not, how much time will be given to the animation of social networks?

This estimated time will help you determine the frequency of publication that you will be able to set for yourself. To this will be added additional costs: do you need to buy equipment (smartphone, camera, software etc.)? Are you going to use social ads or influencer marketing campaigns? If so, what budget do you plan to allocate? It is essential that these questions be studied before you start to build your strategy.  

# 4 – choose your social networks 

You must select your networks according to your targets : favor those they use. But not only ! You should also think in terms of the means you have at your disposal: if you have little time to devote to social media animation, Twitter is probably not the network you need to get started. Do you have few visuals available? So you need to think twice before you take to Instagram.

# 5 – define your editorial line 

Your communication on social networks must be in line with that you make on other media. However, your tone may be a little less formal than on your site or on a presentation brochure. Your posts should really reflect your brand’s personality

What subjects to cover?

You must make publications according to the themes that interest your community. To determine the themes to be addressed, start from the expectations of your targets (identified in step 2). Let’s imagine that one of the expectations of your targets is to have advice related to your expertise, then you must have a “Advice” theme. 

Once you have identified all the themes, you can associate ideas for publications. For the topic “Advice”, it may be interesting to share a blog article for example, or to have a monthly column giving advice from an expert in your company in the form of a quote or a video. These ideas will then be incorporated into your editorial planning. 

# 6 – organize your animation

 

An editorial schedule for social networks is a MUST HAVE for successful animation! It should help you to list your ideas for publications but also the dates not to be missed, whether they relate to the news of your company (release of a new product, professional event etc.) or to national news or world on which you can bounce (chestnut trees, election, etc.).

The organization of your editorial schedule will allow you to maintain the publication frequency that you have set for yourself, without seeing the quality of the publications deteriorate. 

# 7 – Identify the right measurement indicators

Last step in creating your strategy: measuring and analyzing your actions . A social media strategy is not fixed in time, it is subject to change. To know what changes to make, it is necessary to regularly analyze what is happening on your page. 

Many KPIs are available to you: 

  • Number of fans 
  • Engagement rate on publications 
  • Scope of publications 
  • Analysis of traffic and conversions generated to the site from social networks 
  • Number of private messages received, etc. 
 You should prioritize these goals according to your main goal, to identify which ones you need to follow most carefully. 

Do you want to build or review your social media strategy? crossborderplus team of Social Media experts can organize a workshop within your company to help you create and organize your social media strategy! 

 

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Customer reviews What impact for my business?

Customer reviews are at the heart of business concerns today because they have a direct impact on their reputation.

The rise of social media and the development of e-commerce mean that Internet users currently have many communication media to make themselves heard.

 Did you know that 90% of consumers consult reviews before making a purchase? You understand the importance of integrating them into your marketing strategy!  

The importance of customer reviews in a marketing strategy 

Customer reviews have an impact on three essential levers of the customer journey :

Finding information

Of negative opinions will harm the online reputation of your business and discourage potential customers to turn to your products and / or services. Conversely, positive opinions will encourage Internet users to take the act of buying.

 A business that displays 5 stars on Google or Facebook receives 28% more clicks than a business that has none at all.

You can’t please everyone, so it’s normal for a business to have negative reviews, and it’s even a guarantee of authenticity for your customers. Having negative opinions is not a drama, the important thing is to respond to them in order to prove that you are listening to your customers and willing to improve yourself. 

The conversion rate

When customer reviews are present on a website, they encourage other Internet users to take action. Indeed, they will seek opinions to get a better idea of ​​the quality of the product and the customer experience. The more reviews there are, the more confident Internet users will feel , and this also applies to negative reviews if you have answered them correctly! 

Loyalty

The latter makes it possible to improve turnover but also to take care of the customer relationship and therefore to preserve the online reputation thanks to the recommendation made by the Internet user.

A satisfied customer will share their positive experience with three people around them, while a dissatisfied customer will share their experience with ten people.

Identifying satisfied customers will therefore make it possible to set up loyalty-building campaigns ( loyalty programs, VIP events, etc.) or referral marketing . The latter consists in transforming the customer into an ambassador, via a sponsorship system for example. Dissatisfied customers may be offered a discount on the next purchase or a phone call to resolve the dissatisfaction and thus recover them.

How to use your customer reviews?

Managing your reviews allows you to be close to your customers for a sincere and positive experience. Reading, responding to and processing the requests identified in customer reviews allows you to join a virtuous circle.

In addition, customer reviews can be relayed on review sites such as Verified Reviews, TripAdvisor, etc. but also via Facebook publications or the reviews section on the page, as well as on Google My Business. They can also be distributed to a panel of consumers, which can be useful for your research and development.

 Customer reviews can also enrich your CRM to monitor satisfied or unhappy customers, self-assess yourself and set up a brand advocacy process to improve your brand image.

If your brand only has a few reviews, it would be worth collecting new ones. Soliciting your customers after a purchase results in a 25% return rate . Knowing that only 1% of consumers spontaneously express their feedback. Today it is no longer necessary to say “my product / service is the best” but to have your customers say it.

Want to get customer reviews? Do you want to control your online reputation or improve your rating? Our experts are there to support you! Whether it’s to set up a review collection, manage your e-reputation or respond to negative reviews.

 

importance of marketplace reviews

Marketplaces: how to get more reviews?

The marketplaces like Amazon allow customers to leave reviews of the sellers with whom they have ordered. These ratings directly impact your reputation and your referencing on these platforms. Having positive reviews is essential to ensure the visibility of your products and in still confidence in future buyers. Find out how to improve the SEO of your products with ratings and how to get more reviews.

The importance of marketplace reviews

A product that is well referenced on a marketplace appears in the first results when a user performs a search. It is thus more visible and therefore likely to be purchased. As with search engines, the first items displayed generate the most clicks. Their positioning is determined by an algorithm that takes several elements into account, including:

  • The match between the request entered by the user and the article.
  • The elements integrated into the product sheet : title, description, visuals, keywords …
  • The price : products with attractive prices are better classified.
  • The availability .
  • The performance sales: the more a product is sold, the better it is referenced.
  • The customer reviews : Each marketplace has its own algorithm, but each of them takes into account the customer satisfaction rating for classifying products in search results.

Buyers’ ratings may be for:

  • The product: it is generally rated from 1 to 5 stars. Customers have the option of adding a comment to describe their experience.
  • The seller : the rating criteria may vary from one marketplace to another. For example, on Amazon, the buyer gives an overall satisfaction rating for the order. 

A product with many positive reviews will rank better. He will then get more sales, which will also help to improve his visibility. The same goes for the seller. Several companies are likely to sell the same product or have a similar offer. Users then choose based on price, delivery conditions and the rating given by buyers.

Note that sellers can also pay for their products to stand out in the first results: they appear with the mention “sponsored product” . We then speak of paid referencing (SEA) . This technique is very effective in boosting sales, but it works better if your products and seller page have positive reviews. You must therefore take care of your e-reputation

How to get more reviews on marketplaces?

To get more reviews , you need to improve your SEO. Your products will be more easily found and therefore purchased. You will naturally get more reviews. To optimize your presence on marketplaces, take care of the presentation of your products: inspiring images, demonstration video, effective titles, interesting and informative descriptions, presence of relevant keywords … Your product pages on a marketplace must be treated with the same care as that given to your website and all your sales channels.

Amazon offers you different options to work on your brand image and your visibility on the platform. For example, you can use Amazon Ads (sponsored products) or create an Amazon Store space (a personalized store available directly on the site). The platform has also set up the Amazon Vine (Testers Club): this program consists of sending your products free of charge to reliable clients of the platform. In return, they will have to give their opinion on the article received.

Your evaluation is a direct reflection of the quality of your services. To ensure you get positive ratings, you need to deliver the best shopping experience :

  • Take care of your services: fast shipping, express delivery, careful parcel, customer service available … All these elements improve the customer experience and encourage buyers to give you a positive evaluation.
  • Be precise and transparent in describing the product and your services. If the product received does not correspond to the one presented, or your services do not live up to your promises, you will get negative ratings (and complaints).
  • Be responsive: When a customer has a problem with their order or product, give them a satisfactory response. If a solution is found quickly, he will usually take it into account in his scoring.

When the order is recorded as delivered, marketplaces usually send a follow-up email to buyers. They are then encouraged to note the products received and the sellers concerned. You also have the option of directly asking customers to rate you. Each marketplace has its own rules. For example, Amazon does not allow sellers to solicit buyers by contacting them privately. However, for each order you have a button “Ask for an opinion” . When you click on it, an email is sent automatically. The customer is invited to give an overall satisfaction rating and to answer the question:

 

Get support from a web marketing expert to improve your SEO on marketplaces and your e-reputation

Brand or keyword

Brand or keyword, How do I choose the name of my web domain?

How to choose the name of my web domain?

Thanks to our experience as an SEO agency , we know that the choice of the name of the web domain is one of the most complex issues that must be dealt with during the venture. Therefore, today we want to help you with this problem.

If you are debating between choosing a keyword or using your brand name, keep reading this note and find out what the pros and cons of each alternative are.

Brand dominance: what are its pros and cons?

A brand domain, also known as a branding domain, is one that is based on the unique concept of a business or on its own name. For example, https://crossborderplus.com/.

Pros

  • It is easier and more versatile to address broad semantic groups of keywords, than in the case of a keyword domain (For example, jrizo.com / SEO agency ).
  • This type of domain can rank the same as a keyword domain, as long as the keywords are used correctly in the contents of the site.
  • They are firmer and more authoritative projects in the long term for Google.
  • It’s easier to create a link building strategy.
  • It is possible to differentiate the brand from the competition.
  • Considering other niche markets is easier with this type of domain.

Cons

  • During the initial phase of the startup, it may take Google longer to understand the prominence of the web.
  • If the name is very complex, it will be very difficult to remember it and get an idea of what the economic activity of the business is.

Keyword Domain: What Are Its Pros and Cons?

This type of domain is also known as an SEO-Friendly domain, and refers to a main domain that contains the keyword that you want to position within it. So the name of the website becomes a keyword. For example, Comprarjueguetes.es, Comprarinmuebles.es, among other alternatives.

These SEO-Friendly domains are usually made up of keywords with great interest and a good level of searches.

Pros

  • It is much easier for users to remember keyword domains.
  • It is easier for bots to understand the economic activity of the web. So SEO positioning is much faster.
  • Users usually use a keyword to search for the products and / or services of their interest. And they rarely enter a brand domain.

Cons

  • A brand is not generated. Users do not remember the web for its brand elements, but only for what it sells.
  • It is much more complex to design link building strategies .
  • The traffic that is attracted is often unreliable.
  • You can fall into SEO cannibalization when trying to position the same keyword in the internal contents of the site.

As an SEO agency, we recommend that you analyze your business objectives very well before defining the web domain. For Google, the brand dominance is more stable in the long term. If you need help with this, call us at 86-755-29950363

SEO during the Coronavirus or Covid-19

What to do in SEO during the Coronavirus or Covid-19?

In these times of quarantine where time seems to have stopped, our SEO Agency does not rest. What happens to SEO during the Coronavirus? In these days of uncertainty, the people who are at home, have increased their time of Internet use: this is the ideal time to generate content and maximize your digital strategy.

SEO, is it an essential service?

Current SEO can be summed up, in one word: adaptation.

Throughout the quarantine, as a consequence of the new Coronavirus , he has surely seen the closure of “non-essential” shops in his city. It is even likely that your business has had to close its physical premises and, currently, continues with online sales. That is why SEO is an essential service these days to continue generating income: competition on the internet has increased, everyone is competing to be the first choice of users and you must be ready for it.

The following post shows us which are the most relevant SEO factors in 2021 .

 

How to do SEO during the Coronavirus or Covid-19?

The types of search have changed: people look for stores that offer home services, information regarding the spread of the virus, prevention measures, activities that allow them to be distracted during quarantine, even psychological services to cope with the stress generated by confinement and the situation itself.

There are companies, such as tourism companies, that are currently experiencing a decline in sales that they usually have. However, this should not be seen as a negative point. It is time to modify your company’s website, to make it more optimal and attractive, because this crisis will not last forever: you have to prepare for what is coming. How to do it?

Website optimization .

It is time to give your website a more attractive design and, at the same time, make it an optimal and mobile friendly site, to offer users a pleasant experience on your website. Remember that this greatly influences the position your site will have in the search engines. Also, making your site attractive, optimized and mobile friendly will give you an important advantage over other companies when activities return to normal. It is time to renew!

Identify landing pages without unsubscribes .

At this time it is important to identify those destinations on your website whose landing pages have not suffered drops in visits and optimize them. It’s also a good idea to create content that leads to those landing pages.

Content creation.

It is important not to leave your website in this contingency. Staying current is essential. In this way, users will be able to consult the contents and the traffic of your website will not be affected. Keeping your site current will also give you a competitive advantage over other companies in your industry. This is perhaps the most important aspect of SEO during the Coronavirus.

For example, a travel company may use travel agency SEO strategies to create inbound content for its target audience. Companies that provide coaching services can use some content related to relaxing exercises or techniques to combat the anxiety generated by confinement. A company focused on electronics could propose small projects to its visitors: homemade batteries, a track or game machine for children, and so on. Food retailers could publish new and simple recipes. The possibilities are many! The important thing is to keep your business blog going.

Strengthening of e-commerce .

If your company is able to continue providing its service through orders and home deliveries, do so. In this case, it is important to have an expert who can advise and support you in optimizing your online store. At JRizo SEO Agency we are here to provide our services in these difficult times. Request your SEO budget , and contact us at 86-755-29950363.

true content strategy

SEO IS DEAD! The BIGGEST marketing lie

Is it still relevant to have a blog without having a true content strategy? Since our minds merge around these few lines, you may have guessed my answer. In the absence of suspense, let me ask you: is a blog the right choice for your content marketing? Potentially, for you, the answer is no …

  • Before starting a blog, ask yourself the right questions:
  • A blog, what for?
  • What to say on your blog?
  • Do you have the time and resources to write?
  • Is a blog always synonymous with WordPress?
  • Do you want to get results in the short term?
  • How do you plan to promote your blog?
  • A blog has its place in your editorial strategy if …
  • The blog is not YOUR ideal solution if …
  •  

Before starting a blog, ask yourself the right questions …

Let’s take into account two important facts. For more than a decade, the blog has become the benchmark for injecting textual content on your site, especially for e-commerce. An almost acquired strategy for anyone interested in the subject of content marketing, or even simply in content production.

In 2021, there are approximately 500 million blogs worldwide

400 million are hosted on Tumblr, 60 million on WordPress. Every month, WordPress users publish around 70 million posts, enriched with 77 million comments. Imagine how tough the competition is! However, good news, 77% of users regularly read blogs of all genres.

So are we going or not? Grab your pen, we’ll count the points to get to the bottom …

A blog to do what?

Starting a blog because your webmaster wants to put a small bonus on the bill is a questionable idea. Double or nothing! But it is certainly not a strategic approach. Like any good worker, it’s best to diagnose the problem before grabbing the tool to fix it. My advice: start by making a list of your goals and then evaluate how well a blog would be a successful tool to achieve them.

In essence, blogging is still a means (and not an end!) To:

  • Develop your presence on the web
  • Generate traffic to your site
  • Share your expertise
  • Teach about your product / service
  • Create a space for discussion, with your clients, your partners, your community
  • Set a tone for your brand and share your lifestyle
  • Create a hook, to make yourself known on social networks

Obviously the list is not exhaustive, but this already allows you to take a first direction …

 

What to say on your blog?

Your goal in mind, project yourself in front of your completely white page. What do you want to write on your nice blog? What story do you want to build around your brand? What topics to cover? What do you want to transmit, share?

Here again, it is essential to ask the question. Because this is the backbone of your editorial strategy, which itself should reflect your goals. Like a thread that unwinds, you must ask yourself:

  • What to say: your editorial line
  • How to say it: your brandvoice, the tone to give your content
  • Who to tell: your Buyer Persona, who will become your target audience.
  • Where to say it: what medium, or at least, what format to use

If your goal is mainly SEO, then I highly recommend building a “semantic cohesion” thanks to a strategy based on SXO (Search Experience Optimization). If your desire is to share an “expertise” to make your business credible, you may need to put more emphasis on the relevance of the content than on the keywords. Are you still following me ?! 🤨

Do you have the time and resources to liven up a blog?

WordPress promises to create a blog in 5 minutes (no template customization!). But after ?! Keeping a blog and posting regularly is a long process. Many skills are mobilized, only in the editorial aspect.

Therefore, before deciding, ask yourself if you are capable of:

  • Define on your own an editorial strategy in emphasis with your objective
  • Find new topic ideas regularly, keeping your target keywords and your conversion funnel in mind.
  • Create an editorial calendar, and stick with it through thick and thin
  • Write quality articles, long enough to be impressive: 2000 words and 3.57 hours of work per article on average (source Orbit Media)
  • Publish on your blog, without forgetting to add an attractive visual and complete your SEO tags
  • Dedicate the same energy to the dissemination of your content, respecting the blessed 50/50 law.

If you are a business owner, even in the digital world, I don’t have to guess that you already sweat a lot. The good news is that this list shouldn’t be overwhelming, as there are several content agencies that can handle all of these tasks for you. Obviously, in return, like any content provider, you will have to dedicate a recurring budget

 

A quick count to enlighten you:

  • The definition of an editorial strategy, at least 20,000 MXN
  • Writing web content: between MXN 1.2 and MXN 6 per word, depending on the technicality to be contributed.
  • Images, from 5000 MXN / month for a quality image bank
  • Not to mention making an SEO strategy, maintaining your blog, managing your social networks and all the promotion …

Of course, you can also delegate all of this to your third-year intern or mother-in-law and use free image banks. I’m not judging, but I firmly believe that you reap what you sow. Mother-in-law!… 😂😂😂😂 Good luck with that…

Is a blog still synonymous with WordPress?

A market leader, WordPress is often offered as a natural alternative for a blog on your website. Of course, the solution has its advantages. Templates are available to infinity and beyond, and it gives you a first step towards custom branding. There are plugins to add or enhance almost all the basic functions. It is relatively easy and inexpensive to find a service provider to take care of installation and maintenance.

It is interesting, always in accordance with your objectives, with the common thread of our conversation, to explore other channels for the publication of your content.

Here 3 to get started:

LinkedIn: In a BtoB content marketing strategy, the social business platform makes sense to gain credibility around your experience. The interface is fluid, the algorithm quite favorable. On the other hand, you lose control of your content, published elsewhere … So you no longer capitalize on the content to feed your SEO and your reader will have to make an extra effort to discover your brand.

Medium: very technology-oriented, the platform is recognized for the quality of its content, but also of its readers. Depending on your market, posting directly to Medium can offer you a real gain in terms of visibility. Like LinkedIn, you move your content there, which is great if your blog’s goal is to drive traffic to your brand.

Ghost: Halfway between WordPress and Medium, Ghost is a relatively new solution, but with a future. The interface is writing-oriented and is easily customizable. The essential plugins are already configured there, so everything is ready to go. And above all, Ghost has its own content distribution network. Therefore, you benefit from the advantages of SEO without giving up on making your expertise known. Or otherwise!

Do you want to achieve short-term results?

If the answer is yes, then the blog is not the tool to prioritize in your acquisition strategy. Other formats more focused on lead generation are certainly more suitable, like an Ebook, for example.

Implementing a content marketing strategy is a long-term job, whether the expected results are focused on SEO or expertise.

Beyond the efforts required to feed the blog, it is also necessary to integrate the digest time of search engines. On average, there are few tangible results before 3-6 months after the first batch.

But, I leave you 3 pieces of information to defend content marketing!

  • A lead acquired through content marketing costs 62% less, compared to traditional levers.
  • As soon as a blog has more than 50 articles, you can expect an increase in traffic of around 20% to 30%, which will be adjusted according to the target market.
  • Businesses with a blog receive 97% more backlinks and 3 times more inbound leads than those without a blog (Source Hubspot).

How do you plan to promote your blog or, at the very least, generate traffic to your articles?

Again, the question deserves reflection before publishing the first content on your blog. If you hope to write and that Google will do the rest, how can I tell you … Without wanting to demotivate you, it is very unlikely that your blog will not need a small boost to gain visibility.

We’ll get back to this, but it’s critical to pull out the full panoply to expect to see your content stand out. Again, to refine according to your objectives, but in broad lines, you can imagine promoting the content of your blog through:

  • Social networks: Instagram, Facebook, LinkedIn, TikTok, etc. Organically, if you already have a community, and invest in ads if you want to expand your audience …
  • The Netlinking: collecting specific and authoritative links will allow you to gain credibility with Google and your readers / prospects. Guest blogs are a solution to weave your website very well …
  • Emailing: more outbound, this lever is still a means to maintain a strong bond with your clients and prospects and spread your knowledge slowly but surely. Starting with a newsletter …
    At this point in the game, I thank you for going this far. But I feel that the doubt is installed in you. I always have this effect, it will pass!

A Blog has its place in your editorial strategy if …

The time has come to decide on this crucial question: should we invest in a blog in 2021? If you check all of the boxes below, I have the honor to tell you that the answer is yes. You can contact us right now!

Your Blog is part of a content marketing strategy

Quantified objectives, segmented audiences, listed keywords, defined subject field, clear brand positioning … You move forward with a vision, an ambition. You know what to look for. I say bingo, launch your blog now!

You want to share, educate

You love your product, you are proud of your techno, you love sharing your skills. In short, you have a sense of customer service… and revealing your little secrets doesn’t scare you. On the contrary, you are inexhaustible in your topics. Let’s take the time to discuss, we have a sense of synthesis! …

Your site needs an SEO boost

Your site is very nice, your products are mega desirable, your prices are affordable… but nobody knows! A small SEO bonus will certainly be welcome to strengthen your acquisition strategy and generate more traffic to your site. Content is your friend, you can put a lot of keywords and intentions in it!

Your competitors are one step ahead

Because good ideas are always duplicated, it is very likely that you have competition. You can close your eyes and pray or you can analyze the strategy of your competitors, identify the flaws and take advantage of them by offering long-tail, pedagogical content, with a different tone, that sneaks into the gaps, neglected by your market.

You advance with rigor and method

You got it, a little post here and there won’t be enough. You are ready to embark on a process of (co) building relevant, useful and qualitative content. There is a resource available internally to ensure follow-up and facilitate exchanges with your Content Marketing provider. Gooo!

You are aware of the marketing effort that must be made

To be effective and achieve your goals, you must invest time, money and resources. And above all, adopt the principle of giving in order to receive. Later… You are also ready to learn from your mistakes and begin a necessary phase of testing and learning, which requires knowing how to question yourself!

Your content is qualitative enough to dare to sign it

To enhance your EAT (Experience – Authority – Reliability), Google invites you to rate the author of your blog. Are you ready to communicate on your behalf, on your brand? Your content must necessarily live up to what is at stake

The Blog is not YOUR ideal solution if …

At the risk of throwing it all away, let’s finish this long article on the factors of failure. Just to be ready! Also, if despite this long monologue you still have the following limiting thoughts, I think you’d better skip your turn. Other media seem more suitable for your project, or even your personality.

You make content to make content

There is no point in producing content to blacken pages. You need to find the right balance between meeting the objectives of your marketing strategy and meeting the needs of your Buyer Persona. Everything that comes out of this frame will have the opposite effect.

You don’t want to invent anything, just duplicate

Brake corollary # 1, you don’t want to reproduce what you think works. No risk, no brand universe, no reflection on the underlying message. You want to broadcast your little news and that’s it! Too bad, you should bet more on evergreen content, which is much more sustainable and therefore profitable, and infuse it with your touch, the mood of your brand. That emotion that creates a genuine closeness between you and users.

Your content is not related to your conversion tunnel

A user views an average of 37 research pages before finalizing a transaction. I have to tell you how fundamental it is to go through the different stages that will lead to you, from vague questioning to purchase. Content has the magical power to answer all questions.

You don’t have quality technical support

Blogging isn’t just about posting content. This space should reflect your brand, your commitments, your values. As we do not leave an empty, meaningless showcase, your blog must not only look good, but also technically optimized. Starting with page load speed or mobile compatibility

You don’t track your performance metrics

Last but not least, you have not defined the KPIs to measure the results obtained after so much effort. So you produce, produce, produce. But in the dark! To be effective, you must imperatively set 3 to 5 metrics, simple and tangible, that will guide you to adjust your content strategy to your objectives.

Home Run! Leave us a small comment to tell us if you have decided to launch your blog or not.

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Digital agency vs creative agency: what are the main differences?

Creativity and design are always integrated with marketing solutions. Visuals, ads, and campaigns are becoming more and more important in bringing more people to websites or e-commerce platforms. There are many digital agencies out there that help any entrepreneur or company to promote their business with the right strategies to grow their customer base.

Every business involved in the world of e-commerce and B2B solutions must make a decision on whether to hire a digital agency or creative agency to increase their sales and revenues through marketing solutions.

A digital marketing campaign requires an attractive website and social media accounts, and businesses need to know the key differences between a creative agency and a digital agency in order to use them for their advertising needs.

There is a critical point in deciding whether they need to hire a creative agency to provide graphic design services for them, or a digital agency for search engine optimization and social dominance. Most people do not understand how they differ in terms of the services provided by each of them.

Here, we’re trying to end this confusion by explaining the main differences between digital agencies and creative agencies. This will help you decide what best suits your business development needs and expectations.

 

What is a digital agency?

A digital agency mainly offers digital marketing solutions to businesses, which mainly include website design, search engine optimization, social media marketing, content creation, and pay-per-click advertising.

In the digital age, it is very important to rank higher in search results and expand your online presence. As such, digital agencies are critical to running all marketing campaigns to promote a business and increase your ROI. You can read a more detailed article on hiring a digital agency here.

What is a creative agency?

Simply put, a creative agency provides businesses with experts in visualization and artistic concept development. Hiring a creative agency opens up a creative perspective as its services include designing logos, banners, infographics, TV ads, and video filming.

If you want eye-catching designs, graphics, or logos to add value to your brand, hiring a creative agency is a great choice.

Differences between Digital Agency and Creative Agency

Digital Agency or Creative Agency: Which is Best for Your Marketing and Advertising Needs? Let’s take a look at the 3 main differences between the two to help you decide how to choose one.

Market research or user research

So, in order to decide which one to pursue, you need to do a lot of research and be clear about your expectations. If you know what you need, then you can decide that either creative agencies or digital agencies will offer the right services for you. If your brand needs market research, you need to consult with a digital agency, and in case you need to do user research, you better find a creative agency that can offer you user-centric solutions.

Branding and specific targeting

A creative agency will design and build your brand for the long term so that your brand or your company can develop over the years.

This transformation can happen after regular market research and customer expectations of your brand. Creative agencies establish your branding and design your business needs in line with the inevitable changes in the process.

On the other hand, a digital agency will mainly focus on your brand design, SEO and marketing materials, rather than keeping track of the latest changes or trends in the market. They will try to bring you their best designs, best content, and the best digital marketing solutions with the materials you provide them.

They will not conduct market research or surveys to see how your brand can adapt to market needs.

As their names suggest, a creative agency is looking for creative solutions, some areas that even you can’t think of as a founder or company owner, while a digital agency mainly focuses on what has been given to them.

The difference in their approach to working with your brand is one of the main differences between a digital agency and a creative agency.

Creative versus go-to-market strategy

Another important difference between a creative agency and a digital agency is the process of developing a go-to-market strategy and how they deal with a creative strategic management position.

Most digital agencies may not have the experienced designers needed to provide professional design for the go-to-market strategy process.

For example, a digital marketing agency might find solutions to increase traffic to your website, improve your social media channels with much more new contacts, and focus on driving more customers to your brand’s digital presence. On the other hand, a creative agency will provide creative and quality content for your website or social media accounts for digital agencies to promote.

It’s like a digital agency will need the creative and professional support of creative agencies, and one creative agency won’t be enough, so you’ll need marketing agency digital marketing strategies.

Conclusion

If you want to have a successful brand that attracts the right customers, you will reap great benefits from both digital agencies and creative agencies. It’s just very important to understand the difference between the two.

As we said above, comparing and understanding a digital agency and a creative agency will play a key role in growing your business and contributing to your brand’s reputation. Both digital agencies and creative agencies will have great resources and a lot to offer your brand.

18_tips_SEO

18 SEO tips to keep our website on the first page

18 SEO tips to keep our website on the first page

Organic positioning or SEO (search engine optimization) is and will be a topic that interests us all who are dedicated to Digital Marketing, that is why we must always take into account how Google is going to recognize our site and how it will offer it to our Potential customers.
Here are 18 (relatively basic) tips that we should always work on to improve or maintain the visibility of our website.

1) Content indexing: It is essential to constantly check what appears in Google about our website, see what content is useful, which one to modify or even discard because it has already been deprecated. We have to focus our efforts on getting Google to index only the valuable content on our site.

A simple way to observe your content is by typing site: and your web page in Google.

2) Titles of the pages: They have 65-70 words and here the fundamental thing is to use several keywords and not be too repetitive. By changing the titles you can improve clicks, CTR (Click Through Rate: it is the number of clicks that a link obtains in relation to its number of impressions; it is always calculated in percentage and it is a metric that is used to measure the impact that a link has had digital campaign) and climb positions quickly.

3) Meta descriptions: At this point, the use of keywords and variety is also essential, although it is not as widely read by users when choosing a page. Providing a good description is very healthy.

4) URLs of our site: It is essential not to use generic (for example, that the name of the page is not budgets.php) and take into account the use of keywords in its structure. If you use a content manager that automatically generates the titles, let’s pay attention to improve them by renaming the urls with relevant phrases.

5) Site speed: It is another crucial aspect to inquire about your page. A Google tool to measure this and that gives us suggestions for improvement is https://developers.google.com/speed/. We also recommend the use of Gtmetrix.
You have to constantly check this, as a server may have worked very well for a while, but then this changes and the speed suffers.

6) Adaptation to mobile: Check if your website is responsive (compatible with all mobile devices) or not, one way to put it to the test is with the Google tool (https://search.google.com/test/mobile -friendly) which takes into account buttons, videos, etc. Finally, make a detailed report about your site and make suggestions.

7) Duplication: This aspect is highly penalized by Panda (Google’s algorithm), so it is imperative to avoid internal duplications (same texts within the site). It is a good rule of thumb to calculate that if more than 25% of the content is the same, that page must be modified. There are numerous free tools to verify this, including: Siteliner.

8) Inbound links: It is essential to filter toxic links, something that Panda also punishes very hard, and to get links from relevant pages that lead to our site. This will continue to be a challenge worth working on and expending energy on.

9) Domain authority: Highly related to the previous point, it is an indicator that measures the authority, quality and credibility of the content of a website. Therefore, having only one external link, we have little domain authority. A very good tool for analyzing our site is Seo Review Tools.

Working on this edge gives us relevance and improves positioning.

10) Internal links: It is necessary to evaluate if the contents are internally linked so that they share authority; We can check it with Search Console, a tool that evaluates which ones are highly linked and which ones little.

11) 失效链接: Constantly check which links do not work and unsubscribe them. If the content no longer exists, it can be redirected to a similar content page.

12) 404 Errors: Actively check for 404 errors because Google does not like to recommend pages that do not work. And then do the same as the previous point.

13) Site map: It is important to have it so that Google knows all our contents. If we have, for example, a site in HTML and a blog in WP, we must have two differentiated site maps.
Here is a tool to generate it:
https://www.xml-sitemaps.com

14) Robot TXT: It is a plain text file that you can create with a simple notepad with the name robots.txt (hence its name). This file contains the information that Google will read in order to track the parts of the web that this file allows. Its function is to recommend which pages to visit in order to crawl or index them, which is why it must be continually reviewed.
Also there you can add the pages that you want to be skipped by the robot.

15) Hierarchy of headings: The key is to use relevant tags and that there should not be more than one H1 per page. The way to verify this is to go to our website, right click and select “view source code”.

16) Content optimization: To achieve greater optimization, the quality of the content will always be what Google values the most. Good content is worth spending time or money on.

17) Permanence on the pages: It is the average time that people stay within our website. It is very subjective and varies as to whether it is a content page or e-commerce.
What stands out in this variable is to make our page attractive and be ambitious with the contents, in such a way that we capture the user’s attention and stay as long as possible.

18) Usability: Last but not least, we highlight the use of our site. User behavior is essential, hence the importance of our site being easy to navigate and having a friendly design.

Although they are basic SEO tips, we should never stop taking them into account to keep our site in shape.

“Intelligence consists not only in knowledge, but also in the ability to apply knowledge in practice.” Aristotle