How to make your website efficient in 6 steps

How to make your website efficient in 6 steps?

How to make your website efficient in 6 steps

Your website is your storefront on the Internet. Its role is to attract visitors and convert them into customers. However, its appearance, content, positioning and the customer journey it offers greatly influence its performance.

It is therefore essential to invest in the optimization of your site to derive the greatest benefit from it. Below are the 6 key points to have a successful website.

The basics of a successful website

Having a successful website starts with the choice of the Content Management System (or CMS  : Content Management System). Opt for a reliable CMS that will ensure good performance for your site for several years.

Large CMSs like WordPress benefit from regular updates, which keeps your website constantly evolving. For a site developed from scratch, it’s not that simple. You will need time and resources to constantly adapt it to new technologies.

Also think about the choice of your domain name . A relevant domain name is an NDD:

  • ideally short,
  • easy to remember and write,
  • representative of your brand,
  • and have an appropriate extension (example: .ch if activity in Switzerland, .com if commercial activity, etc.).

1 A trendy and professional web design

To be successful, your website must instantly leave a positive impression in the minds of your visitors.

Its web design should reflect your brand identity and inspire trust, evoking a credible business. Likewise, the layout of your website must be designed to provide a smooth browsing experience for the user. We then speak of user experience .

Indeed, the human brain captures and understands images much faster than texts. The ideal is to adopt a minimalist design with professional and captivating photos of your products. Opt for an attractive appearance to make your visitors want to know you better.

2 Fast loading

A successful website is a website that loads quickly.

According to We are Social , 53.3% of internet traffic comes from smartphones, and this number is constantly growing. For Google, 53% of mobile users abandon a session if the site takes more than 3 seconds to load . But in addition to scaring away users, heavy websites are penalized by search engines.

To minimize loading time across your entire website, you should:

  • have a lightweight code,
  • remove unnecessary plug-ins (extensions),
  • optimize the size of images for the web,
  • have efficient hosting .

3 A successful website requires responsive web design

Responsive design is an important aspect of making a website perform well.

Your site must adapt to all the screens of the devices used to view it (computer, tablet, mobile, smart TV, etc.). A responsive design offers several benefits to your site:

  • good loading speed,
  • a better customer journey,
  • personalized content according to the user.

4 A quality text

The quality of text content has a considerable impact on the performance of your site. Your content must respond to the specific concerns of Internet users. This is what will grab their attention and drive them to visit your site .

This is the whole point of web writing: producing relevant and quality content to generate visitors to a website. To do this, you must target keywords relating to the needs and activities of your target.

For example, if you sell children’s shoes in Paris, you may be tempted to position yourself on the keyword “Paris shoe”. But it may be that sites selling adult shoes occupy the top positions in Google. It would therefore be more interesting to target the keyword “children’s shoe paris”.

5 Smooth navigation

Visitors access the content of a website by navigating between pages.

The tree structure of your site must therefore facilitate access to the desired content as much as possible . Remember to take care of the navigation levels of your menu, knowing that 56% of visitors use it to navigate on a site.

If you have a complex website or one that contains a lot of pages — a blog or a transactional site for example — it would be interesting to add a breadcrumb at least on the pages that do not appear in the menu.

Also add calls to action (CTA) to your pages to lead your visitors to more information.

6 Good SEO practices

Knowing that 94% of web traffic comes from search engines, natural referencing (SEO) becomes one of the most important aspects of having a successful website.

A good SEO optimization is the assurance of:

  • increase your visibility on Google,
  • generate quality natural traffic,
  • increase your conversion rate .

But to benefit from these advantages and improve the performance of your site , you must:

  • optimize the technical aspect ,
  • optimize your content (texts, images, infographics, etc.),
  • and get recommendations from sites relevant to your topic.

Now that you know how to make your website efficient, don’t wait any longer to get started!

If you don’t have time to take care of it, the AntheDesign team will be happy to offer you personalized support. In addition, our agency offers the creation of a high-performance website , the redesign and creation of your SEO strategy.

 

Why back up your website

Why back up your website?

We can never tell you enough: make backups of your website! And to answer your “Why?” ”, we have written for you, this post on website backup

Some website owners still tend to believe that small sites are not of interest to hackers. Nay! Hackers have no preference! As soon as there is the possibility of exploiting your data and diverting your resources, the risk of attack is there. And it is often too late when you realize it. Blocked… No action possible. The restoration of the site is, of course, possible, but it cannot be done if the backup of your website has not been made beforehand.

Store a backup on the same hosting server: avoid

A server crash prevents you from recovering the backup .

Hosting your website on another server will become impossible. It is also important to know that the risks are significant.

💡Hackers can access your data, get your source code and decrypt your password.

Remember to put your data in a safe place, outside the website’s hosting server. You can then consult them even if your server has malfunctions.

A website backup secures your information .

You will then be safe from loss or blocking of data. The restoration of workstations and the resumption of activity will be done more quickly in the event of a disaster. There is no standard backup solution, the ideal is to choose one that will suit your needs.

Once you find a storage technique that works, consider testing it regularly and performing a backup media audit.

Backup your WordPress website

Loss of data is perceived as a lack of organization.

It is usually fatal, and even if you manage to recover a tiny part, it means that you have used a lot of resources. The ideal is therefore to prevent this possible loss and to look for different ways to remedy it to avoid relying on only one solution which will not necessarily work in the event of a disaster.

Backing up your website prevents you from losing digital data .

Losing a website is the worst situation a business can go through. WordPress, for example, is a free and open source content management system .

It is frequently targeted by hackers, which makes its backup essential. WordPress is a secure platform, but that doesn’t prevent attackers from accessing your data. Especially since an outdated plugin makes your site even more vulnerable.

The ideal is to save WordPress in various places.

Apart from a hard drive, you can also opt for some file hosting services such as Dropbox.

Backing up on the same hosting server is a bad idea .

Indeed, if the server has a malfunction, you will no longer be able to recover the backup. Hosting your website through another server will not happen. Hackers, on the other hand, can gain access to your source code or passwords.

Other storage media for backed up data include:

  • external hard drives;
  • the Cloud;
  • the computer (on a partition);
  • the SIN.

Anticipate the risks of data loss in the event of a fire

You can lose all of your data in the event of a fire .

Finding the best backup solutions is therefore imperative. The goal is to protect the data stored in a system. Hosting backups on the same server as your site is not always advisable. You can always lose them.

The backup can be done outside the infrastructure servers .

This method helps you bounce back effectively even in the presence of a fire.

A so-called “manual” website backup involves copying a large part of your data to an external drive. Recording is done at regular intervals either monthly, weekly or daily.

You have the choice as to the model of the hard disks:

  • laptop hard drive,
  • external hard drive,
  • solid state drive,
  • NAS disk.

💡 A disk whose capacity far exceeds that of your computer is preferred.

Small point on the NAS for the backup of your website

NAS (Network Attachment Storage) refers to a connected personal server that allows one or more users to access data remotely.

These are kept with you instead of being stored at Microsoft, Google or Dropbox. NAS is an intelligent storage solution . Network storage avoids the loss of different types of data: images, movies, music, etc. Storage can be centralized.

With a NAS, all devices can connect to the network when needed .

And the Cloud then?

Online storage such as the cloud is also convenient .

The consultation of your data and files is done at any time regardless of the device used: tablet, computer, smartphone. The price depends on the volume of storage envisaged. You can combine a Cloud service and an external hard drive to protect your data from hackers and disasters.

Don’t hesitate to put in place a DRP or Disaster Recovery Plan.

This document gives you the means to plan the steps to follow in order to rebuild and restart your computer systems. This technique is essential if the disaster takes place at the data center level.

💡A PRA helps you find the best methods of switching the system to another system after the fire.

To conclude on the backup of your website

Losing your data means facing significant financial repercussions.

Your customers, suppliers, and partners may stop working with you if disaster recovery takes time . All of this can lead to the bankruptcy of your brand.

Having an excellent website backup plan avoids problems. And remember, data represents all the work you and your people have been doing for a long time. They should hold your full attention.