Inbound Marketing: methodology for success that, by combining advertising and marketing techniques, allows users to be guided through the conversion funnel. In addition, well implemented, it favors customer loyalty.
Establishing effective communication with your users is easier than it seems. How? Developing a good Inbound Marketing strategy.
There are brands that are desperate to contact their users. The problem is that despair can lead to desperate action.
Yes, it is important to reach users. Without this connection, conversions decrease or are null. But, in the business world, making hasty decisions without expert advice is not an option.
As a digital marketing agency we are ready to help you with an Inbound Marketing strategy.
What is Inbound Marketing?
Before talking about strategies, let’s define what Inbound Marketing is.
It is a methodology that combines non-intrusive advertising and marketing techniques. This is done in order to contact users at the beginning of the purchase process and accompany them at the end of the transaction.
With Inbound Marketing it is possible to contact people who are starting their purchase process. That’s right: it allows you to attract new customers, accompany them in the conversion process and, later, retain them.
Although it is based on techniques from other methodologies, the value of inbound marketing is in how it manages them. It does this from a software tool that makes it easy to work with all of them in an integrated way. At the same time, it implements a philosophy that values the customer, making it the center of the process.
And, the best thing is that this brings very good results to your digital strategy.
Origin
Inbound has two origins. One of them focuses on the people who have coined the term and developed the methodology. The other is focused on the logic of the market.
The fairest thing would be to attribute the origin of inbound to HubSpot , especially Dharmesh Shah and Brian Halligan. Both are founders of this software company and were the first to devise the three axes to achieve it.
Birth of software
The software was born shortly after Dharmesh and Brian met in the course of an MBA. It is during the master’s degree that Brian discovered the key to the success of Dharmesh’s blog (OnStartups). The naturalness of the explanations, raised in a very close way and based on the author’s own experience, as well as the passion in writing.
Dharmesh found the time to blog, even though his entrepreneurial activity took him up all day. And the popularity of this space on the internet did not stop growing.
By increasing traffic it was necessary to invest more time and resources in the blog. At this point, Dharmesh needed something to make it easier for him to streamline his processes.
The problem
For the blog Sohaib Khan used WordPress . At the same time, it had a tool for creating landing pages, another for emailing, Google Analytics and others. This filled your browser with tabs, representing an efficiency problem.
This problem is reflected in three main issues:
- Little or no agility when searching for applications and making use of them.
- Lack of integration of the data collected by these tools, as they are found in each of the applications.
- Difficulty obtaining information from each application, exporting the data and crossing it.
How to solve it? Following the three axes of Inbound Marketing.
The three axes
Inbound Marketing is composed as follows:
Philosophy
Both the behavior and the purchasing trends of users are subject to constant change. Understanding this concept is important for a successful strategy.
Methodology
They are the concrete processes, aimed at the growth of your company’s relationships with customers. This topic has a lot of information, so we will dedicate a section of this blog to it.
Toolbox
These are the elements that will be used to create the strategy that delivers the expected results. Some of the tools are: SEO, Social Media, content marketing and ADS.
The three axes
Inbound Marketing is composed as follows:
Philosophy
Both the behavior and the purchasing trends of users are subject to constant change. Understanding this concept is important for a successful strategy.
Methodology
They are the concrete processes, aimed at the growth of your company’s relationships with customers. This topic has a lot of information, so we will dedicate a section of this blog to it.
Toolbox
These are the elements that will be used to create the strategy that delivers the expected results. Some of the tools are: SEO, Social Media, content marketing and ADS.
Inbound Methodology
The entire inbound methodology is undoubtedly aimed at the growth of your company. Achieving this is possible by creating meaningful and lasting relationships, both with consumers and with prospects and customers to be loyal.
The Inbound methodology consists of providing elements that meet your expectations in each of the stages of the funnel.
And, to obtain the expected success, there are three effective ways to apply this methodology:
Attract
This is: getting the attention of the right people with the right content. The content should be conversational, that is, talk to them, while adding value to your brand.
With a content marketing strategy adapted to your company, you can position yourself as a benchmark in the sector where you work.
To interact
It consists of offering people information and solutions for their needs and objectives. This increases the chances of conversion.
At this point, elements such as PDF, webinar registrations, communication through social networks, raffles, etc. are included.
Which of them will be the most effective in attracting your customers?
You may be interested: How to have a successful social media marketing strategy
Delight
During this step, you will give your potential customers the help and tools necessary to enable them to be successful in their purchase.
This success will not go unnoticed and that client will tell other people about it, awakening the interest of new users. Thus, in a constant and cyclical way, you can attract and retain loyalty at the same time. Surprising!
Use inbound marketing in favor of your company. Contact us for personalized advice and increase your sales while improving your organic positioning.
With https://crossborderplus.com/ SEO Agency the internet works for you.
English 
Chinese
Leave a Comment