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Do i need a website for my business? 5 reasons why the answer is YES

If your business is growing today without a website, you might be wondering why it needs one?

The short answer is that there has never been a better time to invest in a website. This offers a wide variety of benefits for businesses, and most are growing exponentially from year to year, just like the Internet itself.

 Thus, your website will allow you:

  • Increase your visibility: What is actually happening is that consumer behavior is changing over time to adapt to the digital age. Each second, nearly 65,000 searches are made on the Google search engine by Internet users. This represents, according to Google, at least 2,000 billion annual queries, the equivalent of nearly 5.5 billion Google searches per day! ” With a well-ranked website, you have a huge chance of being seen by thousands of visitors as soon as they type in a keyword related to your business. 

  • to be available 24 hours a day: the website is always there and ready to receive new visitors. Whether you’re unavailable, sleeping, or just running out of time, your visitors will be able to leave you messages, comment on your items, and even place orders through your website.

  • automate certain tasks: you can automate tasks such as registering for a form, filling out a form, sending automatic emails to your customers … 

Today, we see that there are websites for different needs. And yet many companies have been slow to get hold of them, even though websites have been around for over a quarter of a century!

That is why in this article we are going to give you five (5) reasons why your business should have its own website.  

Today there are more than 1.5 billion websites on the internet.

According to Digital Business experienced the fastest growth rates, with the number of Internet users on the continent increasing by more than 20% year on year.’ 

Here are five (5) reasons why your business should have a website.

1 – A website professionalises your activity

Indeed, 84% of consumers today believe that a website makes your business more credible than businesses that only have social media profiles. 

93% of consumers use the Internet to research before making a purchase.

Your website is also the ideal place to present your company’s professional certifications or awards.

Beyond that, having your own website allows you to create a branded email address (for example, myaddress@mysite.com) that adds a level of professionalism to all your correspondence, especially if you have used an address personal email to do business so far.

"93% of consumers use the Internet to research before making a purchase."
 

2 – Have more customers thanks to your website via search engines (Google, bing …)

For the growth and success of your business, you need to attract new customers. One of the best ways to do this is to make yourself visible on Google search engines for example. Thus, you will be able to have more visitors, more prospects and more customers. To learn more about this methodology, I suggest our article on Inbound Marketing .

There are several free SEO tools that make it easy to optimize your website without any prior training.

3 – A website ensures your long-term success

In 2020, nearly 4.54 billion people (59% of the world’s population) use the Internet and more and more people are going online.

Without a website, your business is invisible to these people. As we move into the digital age, your business will become invisible to everyone unless you invest in a website.

So, to stay competitive in this increasingly digital world, your business must be connected.

Here is an article on how to develop a website based on user expectations .

4 – You can clearly present your products and services

You can show potential customers what they’ll get when they work with you by posting high-quality photos on your website. Find out how By Filling accomplished this on their website.

You can also use your website design, along with the images featured, to give visitors an idea of ​​what it feels like to walk into your physical location. Your potential customers need to be sure that you are the right company, that their investment will not be wasted. 

5. You can get all of these benefits without spending a fortune

Building a website is not only easier than before; it’s also more affordable. If you want to follow a simple DIY approach and non-technical ( DIY ) , you can create a website for cheap.

WordPress, which is once again the most popular way to build a website, is 100% free for the main software. If you add a free WordPress theme like Neve or Hestia and some cheap website hosting, you can get up and running at very low cost. You can also choose to work with professionals in the field who will bring their touch of expertise and experience so that your website can combine modernity and performance. I propose this article on the GDD methodology that we use in our website projects.

Here we are. Hope this article is of great help to you.

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