Posts in category: Develop

We can never tell you enough: make backups of your website! And to answer your “Why?” ”, we have written for you, this post on website backup

Some website owners still tend to believe that small sites are not of interest to hackers. Nay! Hackers have no preference! As soon as there is the possibility of exploiting your data and diverting your resources, the risk of attack is there. And it is often too late when you realize it. Blocked… No action possible. The restoration of the site is, of course, possible, but it cannot be done if the backup of your website has not been made beforehand.

Store a backup on the same hosting server: avoid

A server crash prevents you from recovering the backup .

Hosting your website on another server will become impossible. It is also important to know that the risks are significant.

💡Hackers can access your data, get your source code and decrypt your password.

Remember to put your data in a safe place, outside the website’s hosting server. You can then consult them even if your server has malfunctions.

A website backup secures your information .

You will then be safe from loss or blocking of data. The restoration of workstations and the resumption of activity will be done more quickly in the event of a disaster. There is no standard backup solution, the ideal is to choose one that will suit your needs.

Once you find a storage technique that works, consider testing it regularly and performing a backup media audit.

Backup your WordPress website

Loss of data is perceived as a lack of organization.

It is usually fatal, and even if you manage to recover a tiny part, it means that you have used a lot of resources. The ideal is therefore to prevent this possible loss and to look for different ways to remedy it to avoid relying on only one solution which will not necessarily work in the event of a disaster.

Backing up your website prevents you from losing digital data .

Losing a website is the worst situation a business can go through. WordPress, for example, is a free and open source content management system .

It is frequently targeted by hackers, which makes its backup essential. WordPress is a secure platform, but that doesn’t prevent attackers from accessing your data. Especially since an outdated plugin makes your site even more vulnerable.

The ideal is to save WordPress in various places.

Apart from a hard drive, you can also opt for some file hosting services such as Dropbox.

Backing up on the same hosting server is a bad idea .

Indeed, if the server has a malfunction, you will no longer be able to recover the backup. Hosting your website through another server will not happen. Hackers, on the other hand, can gain access to your source code or passwords.

Other storage media for backed up data include:

• external hard drives;
• the Cloud;
• the computer (on a partition);
• the SIN.

Anticipate the risks of data loss in the event of a fire

You can lose all of your data in the event of a fire .

Finding the best backup solutions is therefore imperative. The goal is to protect the data stored in a system. Hosting backups on the same server as your site is not always advisable. You can always lose them.

The backup can be done outside the infrastructure servers .

This method helps you bounce back effectively even in the presence of a fire.

A so-called “manual” website backup involves copying a large part of your data to an external drive. Recording is done at regular intervals either monthly, weekly or daily.

You have the choice as to the model of the hard disks:

• laptop hard drive,
• external hard drive,
• solid state drive,
• NAS disk.

💡 A disk whose capacity far exceeds that of your computer is preferred.

Small point on the NAS for the backup of your website

NAS (Network Attachment Storage) refers to a connected personal server that allows one or more users to access data remotely.

These are kept with you instead of being stored at Microsoft, Google or Dropbox. NAS is an intelligent storage solution . Network storage avoids the loss of different types of data: images, movies, music, etc. Storage can be centralized.

With a NAS, all devices can connect to the network when needed .

And the Cloud then?

Online storage such as the cloud is also convenient .

The consultation of your data and files is done at any time regardless of the device used: tablet, computer, smartphone. The price depends on the volume of storage envisaged. You can combine a Cloud service and an external hard drive to protect your data from hackers and disasters.

Don’t hesitate to put in place a DRP or Disaster Recovery Plan.

This document gives you the means to plan the steps to follow in order to rebuild and restart your computer systems. This technique is essential if the disaster takes place at the data center level.

💡A PRA helps you find the best methods of switching the system to another system after the fire.

To conclude on the backup of your website

Losing your data means facing significant financial repercussions.

Your customers, suppliers, and partners may stop working with you if disaster recovery takes time . All of this can lead to the bankruptcy of your brand.

Having an excellent website backup plan avoids problems. And remember, data represents all the work you and your people have been doing for a long time. They should hold your full attention.

Artificial intelligence has dramatically changed the business landscape. What started out as rule-based automation is now able to mimic human interaction.

It’s not just human capabilities that make artificial intelligence unique. An advanced AI algorithm offers much better speed and reliability at a much lower cost compared to humans.

Artificial intelligence today is not just a theory. It actually has many practical applications. Today, businesses around the world are taking advantage of artificial intelligence to optimize their process. And so, reaping greater revenues and profits, and these are some of the applications used:

1. Chatbots:

Artificial intelligence continues to be a hot topic in the tech space, as well as increasing its creation in other realms such as healthcare, business and gaming.

AI-powered chatbots in companies will also see an influx of people becoming more comfortable with how AI can actually benefit companies versus, say, taking their jobs.

From an analytical perspective, AI can be incorporated into interfaces to change the way they receive and understand data.

Chatbots, in particular, are always on, providing intelligent and flexible analytics through conversations on mobile devices using standard messaging tools and voice-enabled interfaces.

This dramatically reduces the time to collect data for all business users. This speeds up the pace of business and streamlines the way analysts spend their time. In other words, it prepares companies for the growing data needs of the near future.

2. Artificial Intelligence in Electronic Commerce:

Artificial Intelligence technology provides a competitive advantage for e-commerce businesses. Plus, it’s becoming readily available for businesses of any size or budget.

Leveraging machine learning, AI software automatically tags, organizes, and visually searches content by labeling image or video assets.

AI is allowing shoppers to discover associated products, be it size, color, shape or even brand.

AI’s visual capabilities are improving every year. By first getting visual clues from the uploaded images, the software can successfully help the customer find the product they want.

Many e-commerce retailers are already becoming more sophisticated with their AI capabilities.

3.AI improves communication in the workplace:

Today’s business communication is overloaded with content, channels, tools and so-called solutions, depriving individuals (and companies) from achieving goals and, at the same time, undermining the balance between work and work life.

Artificial Intelligence will help companies to improve communication internally and externally, allowing individual customization of each professional, allowing greater focus and increased productivity.

With this AI customization, each individual will be empowered thanks to an intelligent virtual assistant, helping to take care of operational and repeatable tasks, saving time by understanding their needs and goals, as well as recommending the next best action to take, how to use time effectively. much more efficient without requiring any extra effort.

In the short and long term, business processes will improve, innovation will grow as employees clear their tasks and stress lessens.

4. Human Resource Management:

AI and machine learning are going to drastically and irrevocably change how HR and recruiting work in all companies and that’s going to be amazing.

In fact, HR is likely to be one of the first areas of the business that will benefit from AI for two simple reasons.

Firstly, there is tons of high quality data in HR and secondly, HR is a part of any business that is essential and still feels the pressure of time.

If aspects of recruiting and HR work can be automated, HR workers can have the freedom to work directly with people in the business, but also with potential hires, spending the quality human time required for a large HR department.

It may seem paradoxical, but the more Artificial Intelligence a company deploys in HR, the more ‘Human’ a company can be.

Artificial Intelligence will essentially take all bureaucratic elements out of the picture. HR’s automatic generation of high quality data as well as the incredible benefits of AI make it one of the first places to experience the 4th industrial revolution.

5.AI in Health:

In the coming year, and particularly in the next five to ten years, artificial intelligence will have a big impact on the healthcare industry and the ways in which healthcare companies use AI.

AI improves reliability, predictability and consistency with quality. AI, applied to software, is used as a decision-enhancing tool, but it should not have reigned free without human interaction and guidance.

While it cannot replace doctors and nurses, it can make them more effective, efficient and happier at work by taking the cognitive load off providers – which increases confidence as well as reduces stress and anxiety.

6. Smart cybersecurity:

Regarding cybersecurity, Artificial Intelligence is making great strides. AI allows companies to detect vulnerabilities or anomalous user behavior in business applications such as ERP or financial systems.

A behavioral anomaly analysis system in computer systems resembles the most secure airport in the world: when you’re on your way to it, the security system has enough time to analyze your identity, you’re scrutinized by cameras, moreover, in in case of any sign of danger, you are intercepted.

Deep learning is enabled to see if a user has any suspicious activity. Thus, even if attackers have penetrated into the victim’s system, they begin to take actions that differ from the usual ones and, as a result, they don’t go unnoticed and their damage is avoided.

7. Artificial Intelligence in Logistics and Supply Chain:

When combined with customer data and analytics, physical artificial intelligence removes friction from the customer experience.

Artificial intelligence empowers companies to act on consumer data to drive improvements in many areas of supply chain operations. Mobile technology and the “uberization” of things have left consumers hungry for AI.

Consumers demand a shorter delivery wait from retailers, so retailers expect the same from manufacturers and distribution centers.

Autonomous trucks and robotic systems enable supply chains to fulfill seven days a week. Over the next five years, the “business days” shipping term will become obsolete as consumers expect evening and weekend delivery.

8. Sports betting industry:

Humans cannot compete with artificial intelligence when it comes to analyzing large amounts of data.

With AI we can analyze the vast amount of sports analytics data available to maximize accuracy when it comes to predicting future outcomes. This proves especially fruitful in today’s sprawling betting market. Where a large number of games and betting types are offered to an increasingly insatiable betting public.

9. Simplified manufacturing with AI:

For most customers when it comes to AI or Machine Learning, the magic happens when large amounts of data can be transmitted within milliseconds of the machine and furthermore process data from multiple databases.

This provides actionable insights that can therefore help these customers to reduce non-productive downtime, predict failures or build a “model batch” that can be referenced across all production lines

10. Integrated Hotels/Resorts:

Armed with this kind of information, hotels can understand what matters most to their guests on an individual level, allowing them to anticipate their guests’ needs before guests are even aware of them.

Furthermore, hotels can understand the main characteristics of their most profitable customers. And that way, recognize the next most important when he or she logs into the hotel’s online reservation system.

The use of deep neural networks and image classifiers can analyze and analyze images, which can thereby allow hotel marketers to monitor the images that provide the highest booking conversion rate across each channel.

In addition, you can also use AI to calculate dynamic guest clusters to create real-time fluid segmentation.

11. Retail:

Online shopping creates rich data footprints regarding the individual preferences, spending habits and preferred channels of individual consumers.

Feeding these digital crumbs into an AI engine helps bring curated shopping trips to mass audiences. Automated bots can create realistic but also seamless customer service experiences by addressing the consumer through their purchase history and known preferences.

On the marketing side, AI can deliver that extra dash of relevance that programmatic advertising has been waiting for all these years.

On the consumer side, AI helps create individualized display ads that site visitors want to see, while on the accounting side, bots handle billing and payment for these transactions, giving marketers more time to focus on the board. general.

With AI, predictive customer service and marketing can be right there.

Conclusion

As you can see the use of artificial intelligence is prevalent in every aspect of the business.

Today every company is in some way an IT company. Therefore, as a business leader, you need to move with the market and take steps to leverage this technology to its best possible extent.

With the Colors Agency , we guarantee much more than just an attractive look and a modern layout for your website.

Our main focus is to offer companies around the world effective solutions, that is, to generate visibility on the internet.

Our agency develops SEO strategies as well as brand positioning for multinational companies, large, medium and small, all projects are important to us.

WordPress  is a content manager, that is, it is an application or software that allows you to create and manage websites. In this article I will leave you the  10 reasons to use WordPress  with your brand and you can make the changes you require yourself.
In the world of programming  WordPress  is known as  CMS  (Content Management System) Content Management System  . There are different types of CMS such as: Joomla, Drupal, among others, but  WordPress  is the most used worldwide.

Why does everyone prefer it?

Because it is an  easy and simple platform to use . Making changes and / or adaptations will not be a problem and you do not need to be an expert. You can do this yourself, it is enough to know how to handle basic tools and some concepts, the rest  WordPress  does it for you. Here are the  10 reasons to use WordPress with your brand :

1. No need to know programming

The wonderful thing about  WordPress , is that because it is a content manager, you do not need to know anything about programming, that is, if you want to customize certain advanced options you can do it on your own.

For this, it will only be necessary that you have at least  basic knowledge  and the logic to solve the problem without the need to call your programmer friend. So to use  WordPress  you only have to do it from the graphical environment,  not from the code .

2. Allows a 100% responsive design

It is  100% responsive , that is, your website  adapts to any screen size  or device where it is viewed, from a large 30-inch screen to the small screen of a smartphone.

3. It is easy to use by the end user

Its use is very simple , since the installation of WordPress at first may seem somewhat complicated, but you only have to follow steps or use any  tutorial  that you get in the immensity  of the Google search engine. When it is installed, start creating your own website. You don’t have to depend on a programmer to change any image or text on the web.

4. Your website belongs to you

One of the  best features of WordPress  is that the web being open source  has no other owner than you , it is your property and  that is a super advantage . With this you have the freedom to make  all the modifications you want , to add the functionalities you need, upload the web page to any Hosting service you want or change it when you feel like it. While unlike content managers like Wix,  if the company disappears your website goes with them .

5. You have the best blogging system built in

If your interest is to have a blog,  WordPress  is the best option. It has the  best blogging system on the market. You can  structure the contents yourself , using your own and attractive designs, schedule your publications,  integrate buttons  to share on social networks,  add forms  to subscribe to your email and much more.

6. Allows you to customize it, make very attractive and different designs

It is a completely customizable content manager  . This means that you can get different templates or themes (whether free or paid) in different styles, colors, and fonts. Which you can  modify according to what you need , or you can create your own template from scratch.

7. It is constantly updated and growing

Because it is open source, the different developers update  the software constantly , so you can find different versions on a monthly basis.

The particularity of each update is that in addition to correcting possible errors, they  add new functionalities  adapted to the trend that is taking place at that time.

CRM to improve the relationship with your customers

Your target audience should be the core of your marketing strategies. For this reason, maintaining a harmonious relationship with her is of vital importance in order to get your brand off the ground and consolidate it.

The techniques for conducting an audit may help you by allowing you to focus on the aspects most consulted by your audience. In addition to these, having a CRM (Customer Relationship Management) is a great support to manage relationships and interactions with your target customers.

What is a CRM?

A CRM (Customer Relationship Management) is a system that is based on the management of customer relationships and interactions. Its purpose is to optimize the link between client – company, find new potential clients and recover old ones.

A CRM system serves as support so that companies can stay connected with their audiences, streamlining internal and external processes, as well as optimizing profitability levels.

This type of software collects data from customer contact points, where the exchange of information takes place. For example, surveys and web forms. This information is analyzed, offering solutions to improve decision-making and benefit the achievement of general business objectives.

All this is achieved through a simple and fast interface to use.

The most popular CRMs on the market

Beyond relying on techniques to perform an SEO audit, you must complement the information with the use of a CRM. Consider which are the most popular on the market:

●       Salesforce

Salesforce is one of the most advanced solutions when it comes to customer relationship management. It has a wide variety of categories that allow you to meet the needs of your company in different areas. For example, Analytics, Marketing Cloud, Community Cloud, among many others.

This software works under a free version for 30 days, after that time, you must contract a payment plan to continue taking advantage of its benefits.

● HubSpot

It is a special CRM to manage the sales area in order to offer more personalized attention to target users. HubSpot provides the sales team with the essential information and tools to optimize the sales process.

The solutions offered by this CRM range from the creation of contacts to the registration of agreements. Best of all, they can be edited and customized whenever you want.

● Act!

This CRM system manages your customers’ relationships from the moment they make contact with your business. With Act! You can order your calendar and actions, boost your sales and the expansion of your company.

Also, it allows you to manage your digital marketing tasks . And, most importantly, optimize customer service by developing a positive brand perception.

Remember that learning the techniques to perform an SEO audit must be complemented with the implementation of a CRM in your company. If you need a quote ,86-755-29950363

Having a website in WordPress is not only about addressing aesthetic issues such as design, template or images. Backing up your website is essential to face possible failures in the service , or third-party attacks, which could compromise the functionality of your site, thereby losing years of effort to achieve excellent results in web positioning . So that this does not happen, we share with you a compilation of the best WordPress plugins to make backup copies provided by this Content Manager (CMS) to make backup copies.

Top 5 plugins to help you make backups

Backups are the best alternative to survive data loss in WordPress , the end result of which is usually the closure of the site. In order to avoid this problem, download and install the following plugins in your WordPress:

1. BackupGuard

It is a practical and easy-to-use alternative, with a single click you can create a backup copy that you can later download to your computer.

However, the free version is a bit limited. You will not be able to make automatic backups or restore them. So it is advisable to purchase the premium version, an investment that your website will thank you for.

2. Xcloner

It is one of the most used options on websites that work with PHP. Among its main features, it uses open source standards, such as the MySQL formats.

This, in order that the backup copies can be renewed in a wide variety of ways. Which offers you more flexibility and better management of your copies.

3. Duplicator

It is one of the most complete plugins that you can get in WordPress. This not only allows you to make a backup, but also helps you to clone your web page.

Something convenient in case you intend to migrate from hosting, which will not affect your performance at all. It is a multi-purpose tool.

Of course, like BackupGuard, the free version does not offer the option to restore or automate backups. 

4. UpdraftPlus Backup

This plugin simplifies the process of making backups and their respective restoration. UpdraftPlus Backup backs up to the cloud, like Google Drive, and allows you to restore your data with just one click.

Best of all, the tool offers you the benefit that database and file backups can be scheduled independently. This, in case a failure occurs during charging.

5. Complete Central Backup

This plugin allows you to create immediate and live backups of your entire website in just one click. Which includes all your files, and you can renew whenever you want.

To preserve your SEO positioning, make a backup copy in time and form. Call us at 86-755-29950363